Project: Be A Trailblazer, User Summit 2015 | Client: DealerSocket
Inspired by the centennial of America's National Parks, I developed this earnest, summer-camp concept, rich with Boy Scouts and campfires. The scope was ambitious and seeing it through took the full dedication of an amazing team.
Every detail was accounted for with the goal of creating an unforgettable and personal moment of connection for our customers. From military backpacks, to a VW bus photo-booth stocked with raccoon hats, this was a huge success in experiential marketing. The social media contest broke engagement records, the event sold out again and following year attendance increased significantly, as did sponsorship.
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Additional Credits
Event Manager: Tracy Apodaca | Event Coordinator: Jonny Pinckney | Marketing Operations Director: Wade Larwin | Graphic Designer: Bowen Hobbs | Social Media Manager: Micheal Fields | Video: Joseph Wang | Event Tech: Multi Image Group
Event Concept and Creative Direction
Social Media Contest with Direct Mail
We mailed a booklet with merit badges to our dealers for the purpose of rewarding members of their team. Campaign concept promoted values that support our ideology both internally and externally resulting in high social media engagement as coworkers recognized each other. Who doesn't want to get called out for their efforts and their impact on the team?
Hotel Branding and Conference Giveaways
Two Event Parties
San Diego Convention Center Lawn. (The pine trees were trucked in)
