Project: Brand Identity | Clients: LA/OC based wellness clients
I love having the ability to help a small business owner bring their vision to life with a new brand identity. Featured here are two projects for friends making their way in the wellness industry.
2013 Client: Jodi Hoffman, Massage Therapist
Jodi is an anatomy nerd who is extremely talented at sports massage and teaching. I wanted something fierce and powerful that also communicated the calming experience and physical sensations of receiving massage. Design influences for Jodi's identity come from the mystical, Hindu Hamsa symbol of a hand and ancient musculature diagrams by Leonardo Da Vinci.
_
Additional Credits
Photography: Shem Pamplin
Logo, website and photoshoot art direction
2019 Client: Kim Orti Yoga
When my friend left her long time post at CBS, she fulfilled a lifelong dream and completed training to become a certified yoga instructor. Together, Kim and I created her brand strategy, styled her wardrobe, did a few shoots to stock her social media library and got a new site up in a couple weekends, so she could start teaching.
Logo, website and photography
