Project: The Virtuous Loop | Client: DealerSocket
At the heart of this campaign were six video spots rolled out over six months accompanying a major product launch. These scripted videos demonstrated the specialized needs of software user personas, each using the same cloud-based software in a different capacity, as they moved through their workday, and across their devices.
Together they speak to an overarching platform message. First, the story of how software utilization across a well-connected organization contributes to better data collection. Next, the story of how better data on hand, in the moment, empowers individual users to provide a better customer experience. And looping back around, the story of how 'ease-of-use' contributes to better software utilization. Hence, The Virtuous Loop. Tap, tap, tap.
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Additional Credits
Product Marketing: Marylou Hastert, Julie Lozano, Ashley Perez | Video Production: Campsite Media House | Copywriter: Nick Schultz | Storyboards: Joe Wang | Social Media Manager: Kirk Stanovich
Campaign Pitch Deck
Print Advertising
Web Heroes
Persona Videos
Video Installations
Social Media
