Project: We Are Automotive | Client: DealerSocket, 2014
Car guys? Fearless. Cowboys really. But when it comes to digital transformation and the massive pivot to data-driven decision making, it seemed like fun to keep one foot in the the past as we move boldly into the future. Mid-century inspiration combined linoleum-floored showrooms lined with Studebakers, a little bit of Le Mans, a dash of Paul Newman...throw in some Area 51...super colorful and very fun. The twist was the inclusion of modern tech and dealer-life details into the composed mixes of stock and original illustration.
The launch of WeAreAutomotive.com helped paint a picture of how modern dealerships can benchmark performance against a solid data source and find their edge with technology. From print advertising to 3D, animated wall-projections to social media, the campaign made tons of traction in every channel. It also pulled in a hefty selection of franchise dealer groups with a 900% ROI on direct mail. (!)
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Additional Credits
Product Marketing Director: Marylou Hastert | Copywriter: Micheal Fields | Engineer: Brenig Cory | Front End Web Developer: Brandon Leung | Animation: Kevin Abernathy | 3D Projections: MIG Multi Image Group
Print advertising, drink coasters and social media
Microsite with animated widgets tied to a data cube.
Assorted campaign swag
Internal Campaign: Looping office screensaver with funny stats
Animations for 3D wall projections